When was the last time you went to the grocery and naturally pick a specific toothpaste brand, without even questioning why you chose it over the pack? When asked why you chose what you chose, most of you might say because I’ve always used that brand and won’t switch except if it’s out of stock. Some might say, “I trust the brand”, and many more. In a world, where there are too many options available at our disposal. Many brands are constantly competing for customers' attention, but why do some brands stand out and some don’t? Because of branding. It distinguishes you from the competitors and gives a clear idea of what you offer, why you offer it and ultimately why choosing your brand will be better over brands. Your brand is built to represent of who you are as a business, and how you wish to be perceived.
1. Brand is a business asset You have probably caught yourself saying if this brand offers this product less than Php 100 then you’ll probably buy it. But at the same time, you’ve also probably heard someone say that even if “Brand X” sells this product for more than Php 500 than its competitor, I’ll still buy it. Customers are willing to spend more even if their competitor offers the same product for way less. That’s what branding brings to the table.
2. Trust building between customers Branding lets customers know what to expect. So it’s important to instill consistency across all social media platforms, websites, products, services you roll out. As inconsistency may lead to unnecessary confusion and customers may view your brand as not trustworthy. Your messaging shouldn’t clash with each other. For instance, if you're trying to present your brand as professional most of the time, then it would be best if you wouldn't post memes, since it weakens what you preach for -- professionalism.
3. Creates customer loyalty Loyal customers will continue to support you as long as they trust and have good experience with your brand. They will spread the word and rave about your products or services. So, if your brand is consistent in delivering good products, it can help both potential customers and existing customers. People also adhere to familiarity and if you’re recognised as a quality brand, then people are more likely to choose your product or services over others. We can’t stress enough the value of branding in your business. To know more how sourcing products from China can give you a better position over your competitors, contact us now. Products at the best price and at the quality you desire. Private label products from China. Check oout our product sourcing service here.
